OUR STORY FOSSIL WAS INSPIRED BY AMERICAN CREATIVITY AND INGENUITY Bringing new life into the watch industry by making quality, fashionable watches that were both fun and accessible. Creativity was at the heart of everything we did. 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OUR SUCCESS RECIPE Optimism, authenticity and, of course, our creative spirit. Everything we make complements every style and fits every lifestyle. OUR TINSPIRATION What if a package could communicate the soul of a brand? Our famous tins came to embody our young, fun, authentic brand and creative culture. SEND A MESSAGE It only takes a few letters to make a piece personal. Plus: It's free*. *Available at participating Fossil stores. TIME FOR CHANGE Design For The Future Design and produce 100% of our product to meet our pro-planet criteria by 2025. Pro-Planet Packaging Make 100% of our primary packaging recyclable and/or reusable by 2025. Reduce Our Footprint Reduce water consumption for leather tanning by 45% by 2025. Reduce greenhouse gas emissions by 30% by 2030. 2025 Goal Lead in circular business model approaches—where our materials can be used, reused and reduced—by 2025.